FAYETTEVILLE, NC — Many Fayetteville residents have noticed major construction activity taking shape along the Santa Fe Drive corridor near Fort Bragg, and the vision behind it is now becoming clear. The development, known as Midtown at Coalition, is emerging as one of the most ambitious mixed-use projects the city has seen in recent years.
A Strategic Location Designed for Growth
Midtown at Coalition is being developed near the intersection of Santa Fe Drive and the All American Freeway, a high-traffic gateway that connects Fort Bragg, nearby neighborhoods, and major commuter routes. Developers intentionally selected this location to serve both local residents and the military population by offering housing, dining, retail, and community space within a single, connected environment.
What Is Midtown at Coalition?
Midtown at Coalition is a large-scale mixed-use development designed as a walkable community hub. Rather than separating residential living from shopping and dining, the project integrates all elements into a cohesive destination meant to support everyday life.
The development includes more than 20,000 square feet of ground-level commercial retail space, 312 apartment units directly on site, and over 1,800 residential units within a half-mile radius. Plans also feature public gathering areas, walkable pathways, and direct access to major corridors including Fort Bragg, Bragg Boulevard, Santa Fe Drive, the All American Freeway, and I-295.
The Forge Food Hall
One of the most anticipated components of the project is The Forge Food Hall, a two-story dining destination designed to serve as the heart of the development. The Forge will bring together multiple independent restaurants under one roof, offering shared seating, flexible event space, and a modern, community-driven dining experience.
The upper level will feature a brewery and bar concept with both indoor and outdoor seating, positioning The Forge as a social gathering place for evenings and weekends.
Confirmed concepts set to open at The Forge include Kusinera, expanding with a second Fayetteville location, The Greek Goat Raleigh, and Ichi-Kaku Ramen, bringing Japanese street-style ramen to the development.
Sun Asian Supermarket Expansion
Another major anchor of the project is the relocation and expansion of Sun Asian Supermarket. The popular grocery store will move into Midtown East, a connected phase of the development, where it will expand into a modern, multi-story market exceeding 32,000 square feet.
This expansion is expected to significantly increase access to international ingredients, specialty goods, and global cuisine options, while also creating new jobs and services for the surrounding community.
Why This Development Matters
Midtown at Coalition represents more than new construction. The project reflects economic growth, job creation, and long-term investment in Fayetteville’s future. With a built-in customer base from surrounding residential units, combined with Fort Bragg traffic and commuter flow, Midtown is poised to become a strong new business corridor for the area and the city as a whole.
Leasing Opportunities Now Emerging
Developers are currently welcoming interest from retailers, restaurateurs, and service-based businesses seeking to establish a presence within the project. Modern commercial spaces, high-visibility frontage, and a walkable layout make Midtown at Coalition an attractive opportunity for future tenants. Leasing is expected to begin in spring 2026.
Businesses interested in joining the development are encouraged to connect with the development team at On 3 Build, LLC, located at 2543 Ravenhill Drive, Suite C, Fayetteville, North Carolina, or by phone at 910-491-4399.
With its strategic location, diverse dining concepts, major grocery expansion, and growing residential presence, Midtown at Coalition is shaping up to become one of Fayetteville’s most dynamic new destinations.
Kres Thomas, FayToday News
